Today Chocolate — Advertising Posters
Two playful ad concepts for an existing snack brand
University coursework — advertising exercise, not a commissioned campaign
Overview
A two-poster advertising study built around Today's milk chocolate bar, treating the product itself as the main character in each scene rather than relying on a model or lifestyle photography.
Design concept
In the first poster, the bar hangs from a laundry line like a piece of clothing left out to enjoy the sun, with the line "The experience with us is different." In the second, it lounges on a beach chair with the line "A small break with a big meaning" — turning a quick snack into a moment of rest.
